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To enhance the effectiveness of your Customer Satisfaction Measurement programme:

Understand how the actions you have taken are being received by customers and conduct a mini survey.
Ask employees for ideas on how to tackle those priorities for improvement.
Often employees will generate very efficient and effective ideas for improving customer satisfaction.
Feedback the results of your survey to your customers through feedback workshops.
Feedback results of your survey to your customers through feedback reports.
Feedback the results of your survey to you customers through a feedback video.
Make CSM important in your organisation with customer satisfaction related pay.
Keep the focus on your CSM project and re-measure at the same time every year.
Get the most out of your measures by making your customer satisfaction survey and employee satisfaction survey compatible.


Satisfaction - ISO 9000:2000
Satisfaction - Measurement
Satisfaction - Ideas & tips
Satisfaction - FAQ's
Satisfaction - Jargon review
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