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      Six Problem-Solving Fundamentals 
        Create an effective tool for continual improvement with these 
        practical steps.  
        By Craig Cochran 
         
        The essence of continual improvement is the ability to solve 
        problems effectively. When an actual-or potential-problem crops up, its 
        root cause is first identified, and action is taken to eliminate it. If 
        an organization progressively seeks out and eliminates problems in this 
        way, continual improvement results. It's that simple. 
         
        Theorizing about problem solving as a cornerstone of continual improvement 
        may be easy, but making it happen in a systematic and effective manner 
        is much more difficult.  
         
        Problem-solving skills rarely come naturally; they must be refined and 
        practiced daily. But these skills can be developed by most organizations. 
         
        After years of problem-solving experience in a variety of organizations, 
        I’ve learned to recognize six consistent fundamentals that are almost 
        always present when problems are solved in lasting and effective ways. 
        If these six fundamentals are incorporated into your problem-solving strategy, 
        continual improvement will inevitably result. Let’s look closer 
        at each of them. 
         
        Although most people consider problem-solving methods a given, 
        many organizations still use ad hoc methods for addressing problems. In 
        other words, they latch on to the most obvious explanation for a problem 
        and pray that they’ve addressed its root cause. An effective problem-solving 
        method is simply a step-by-step road map for developing solutions. The 
        numerous reasons for using a formal method are very convincing. Here are 
        just a few: 
         
        • Prevents problem solvers from jumping to conclusions. It’s 
        always tempting to propose solutions before a problem is properly defined 
        and its root cause identified. A structured problem-solving method prevents 
        the process from short-circuiting and ensures the critical, preliminary 
        step of truly understanding the problem and its variables. 
         
        • Ensures root cause analysis. An inability—or unwillingness—to 
        identify the root cause is probably the single biggest obstacle to problem 
        solving. However, when one of the explicit steps of a structured problem-solving 
        method is identifying the root cause, it’s much harder to ignore. 
         
        • Demystifies the problem-solving process. When each step of the 
        problem-solving method is understood and agreed upon by all participants, 
        the process gives everyone an opportunity to contribute and drives a team-oriented 
        style of problem solving. 
         
        • Prescribes which analytical tools to use and when. The sheer number 
        of analytical tools available to problem solvers is mind-boggling, and 
        it’s not always clear when the use of a certain one is appropriate. 
        A structured problem-solving method offers guidance on when and how to 
        use the proper tools. 
         
        Along with the numerous analytical tools available, there are many structured 
        problem-solving methods. Some are copyrighted, some are public domain, 
        some are very intricate and others are quite simple. Typically, they range 
        in complexity from four to eight steps, but all the methods share the 
        same basic themes. Therefore, it’s less important which problem-solving 
        method you choose than actually picking one and using it. You can even 
        make up your own method. But for those who aren’t feeling particularly 
        creative, you’re welcome to adopt the strategy outlined below. This 
        is a basic problem-solving method that accommodates my own sensibilities 
        and provides for all the necessary activities. 
         
        1. Decide on which problem to pursue. For some reason, this step is left 
        out of many problem-solving methods. Maybe it’s assumed that participants 
        will automatically know which problems are worth tackling. This is hardly 
        ever the case. In most organizations there are countless opportunities 
        for improvement but finite resources available to apply to them. Most 
        organizations must prioritize the issues and dedicate resources accordingly. 
        (Appropriate tools for this step include brainstorming, 
        Pareto charts, run 
        charts, 
        pie charts, flowcharts 
        and voting.) 
         
        2. Define the problem. In the clearest and most succinct terms possible, 
        what exactly is the problem? Provide the details of who, what, where and 
        when. "The customer states that the parts won’t run right," 
        is an almost-worthless problem definition. Get specific. Keep in mind 
        that carefully defining the problem will provide the raw material for 
        successfully identifying its root cause. (Appropriate tools include brainstorming, 
        Pareto charts, check sheets and histograms.) 
         
        3. Determine the root cause. Identifying a root cause proceeds directly 
        from defining the problem itself. The typical obstacle at this step is 
        mistaking a symptom for the root cause. Often the so-called "root 
        cause" is nothing more than a restatement of the problem definition. 
        Before team members are asked to participate in problem solving, they 
        should receive training in how to distinguish symptoms from root causes. 
        (Appropriate tools include interviewing, brainstorming, cause-and-effect 
        diagrams, and voting.) 
         
        4. Generate possible solutions and choose the most likely one. This step 
        works very well in a team setting, where it’s possible to generate 
        a large number of alternative solutions. The trick is to cast a wide net, 
        then narrow the possibilities to those solutions that satisfy the following 
        criteria: They have a strong chance of being successfully implemented, 
        they will be accepted by all relevant stakeholders and they truly address 
        the root cause identified in the previous step. Then agree upon a solution, 
        either by group consensus or through executive decree. (Appropriate tools 
        include brainstorming, Pareto charts and voting.) 
         
        5. Plan and execute the solution. Even the best solution is doomed to 
        fail if its implementation isn’t carefully planned and executed. 
        This process typically consists of two distinct phases: selling the solution 
        to key stakeholders in order to get buy-in and methodical project planning 
        to ensure the solution is executed correctly. It’s also helpful 
        to notify the organization’s customers who will be affected by the 
        solution. This reinforces the idea that the organization is dedicated 
        to customer satisfaction and problem resolution. (Appropriate tools include 
        project planning, 
        effective 
        presentation skills, selling skills and pilot runs.) 
         
        6. Verify effectiveness. After you’ve implemented your solution, 
        someone must verify that it’s effective. The more objective this 
        determination is, the better. It isn’t absolutely necessary that 
        people outside the problem-solving team verify effectiveness, but it might 
        be helpful in order to avoid bias. Whether they’re internal or external, 
        customers are particularly good at shedding light in this regard. If a 
        customer doesn’t perceive an improvement, then there is no improvement. 
        Perception is everything. (Appropriate tools include auditing, interviewing, 
        documentation, control 
        charts and process 
        capability.) 
         
        7. Communicate and congratulate. This step is routinely forgotten in many 
        organizations. Most problem-solving methods I’ve seen don’t 
        address this issue, even though communication drives an effort’s 
        success at every stage. People crave information about how problems are 
        being addressed and solved. This information creates a feeling of security 
        and confidence and builds a culture of continual improvement. Recognition 
        is also critical. People who successfully contribute to problem-solving 
        efforts should be recognized for their work. Congratulations should be 
        dignified, public and carried out by top management. (Appropriate tools 
        include empathy, integrity, and effective speaking and writing skills.) 
         
        Although the timeless quandaries of society might elude a structured problem-solving 
        method, the majority of predicaments facing business organizations won’t. 
        Select a problem-solving method and commit to using it at all levels of 
        your organization. Then train everyone in the method and make it an institution. 
        A tool of this sort gets stronger with regular use, so exploit every opportunity 
        for applying it.  
         
        Each of the following fundamentals could be considered components of the 
        problem-solving method we just explored, but they’re still important 
        enough to look at individually. 
         
        Even if your organization uses a team approach to problem solving, 
        every problem should be assigned to a specific individual. Confirm that 
        this person accepts the ownership. The owner is simply the project manager 
        for solving the problem. Make sure he or she understands that being selected 
        as "problem owner" in no way indicates accusation or blame. 
        In fact, it’s a vote of confidence in the person’s ability 
        as a leader and manager. 
         
        In a perfect world, problems assigned to committees would always get solved. 
        This might even happen in our world occasionally. However, individuals 
        who are accountable for projects lead the vast majority of successful 
        problem-solving projects. Ownership can make remarkable things happen; 
        don’t neglect it. 
        Those most familiar with the variables surrounding a problem should 
        be involved in the problem-solving process. Often, these aren’t 
        managers and supervisors but people taking orders, writing software, operating 
        machines, driving forklifts and performing repairs. An organization’s 
        culture must allow all personnel to contribute actively to the process, 
        regardless of their level within the organization. 
         
        One of the project manager’s most important tasks will be to select 
        the right people for the problem-solving team. Participants should be 
        told why they’ve been included (e.g., their technical expertise, 
        familiarity with processes in question or experience in the department). 
        It’s important that individuals are motivated and enthusiastic about 
        being involved. 
         
        Project management is a very basic concept. It simply means assigning 
        responsibilities, timeframes, milestones and reviews—and then tracking 
        them to completion. Following through on a complex initiative without 
        project management becomes strictly a matter of luck; something that wise 
        people won’t count on in a pinch. 
         
        A well-designed corrective and preventive action system embodies the basics 
        of project management. If your system is user-friendly and streamlined, 
        then it’s perfectly suited as a project-management tool for problem 
        solving. If it’s not, then it should be redesigned—and fast. 
        Complexity isn’t a positive attribute for corrective and preventive 
        action systems. Benchmark systems from other organizations and don’t 
        be afraid to borrow best practices where you find them. 
         
        An explicit step of nearly all problem-solving models is identifying 
        the root cause. But just because it’s explicit doesn’t mean 
        it will happen. Identifying a problem’s true root cause must be 
        encouraged, and it’s the project manager’s responsibility 
        to see that this is done. 
         
        Identifying a root cause isn’t easy; it usually takes some serious 
        investigation and intellectual tenacity. Keep in mind that a root cause 
        is rarely the first thing that comes to mind.  
         
        Consider these supposed root causes: 
         
        • Employee error. It’s possible that employee error may have 
        been a cause of a problem at hand, but is it the root cause? Why exactly 
        did the employee make the error? Why is the task prone to error? Most 
        likely, employee error isn’t the true root cause, and any corrective 
        action directed at this mistaken assumption won’t make the problem 
        go away. 
         
        • Failure to follow procedure. Why didn’t the employee follow 
        procedure? Did he or she know that a procedure existed? Are there other 
        forces at play, such as an incentive that discourages adhering to the 
        procedure? The corrective action for "failure to follow procedure" 
        is usually the old standby, "reprimand employee." Does anyone 
        really believe that reprimands drive continual improvement? Not in any 
        organization I’d want to be a part of. 
         
        • Employee not properly trained. If a training program exists, why 
        was the employee not properly trained? The only reasonable corrective 
        action for "employee not properly trained" is "conduct 
        training." If the system is inherently flawed, however, no amount 
        of training will remedy it. In fact, training in a flawed work method 
        only reinforces the flawed method, guaranteeing more problems in the future. 
         
        The examples above illustrate the elusive nature of root causes. Once 
        you think you’ve identified the root cause, ask "why" 
        one more time. You might be surprised to discover one more layer to the 
        problematic onion. 
         
        Make problem-solving success stories a frequent subject within 
        your organization. If a customer complaint gets addressed effectively, 
        tell the tale in the company newsletter. If a group of employees succeeds 
        in reducing the error rate, send everyone an e-mail trumpeting the achievement. 
        If the quality assurance department assists a supplier in improving the 
        consistency of its output, ask the local newspaper to cover the story. 
        Get the word out any time your organization succeeds in solving or preventing 
        problems. The more often employees hear about successes, the more they’ll 
        want to be involved. And the more they become involved, the more successful 
        your company will become.  
         
        Dignified public recognition is, of course, a form of communication, one 
        that delivers an astronomical return on investment. The message underlying 
        public recognition is "The company appreciates your team’s 
        fine efforts, and we sincerely hope others will follow your example." 
        Who wouldn’t want to follow their example and be recognized, too? 
        
      
         
            
              Craig Cochran   | 
          About the Author: 
            Craig Cochran is a project manager with the Center for International 
            Standards & Quality, part of Georgia Tech's Economic Development 
            Institute. He's an RAB-certified QMS lead auditor and the author of 
            Customer Satisfaction: Tools, Techniques and Formulas for Success 
            and The Continual Improvement Process: From Strategy to the Bottom 
            Line, both available from Paton 
            Press. CISQ can be reached at (800) 859-0968 or on the Web at 
            www.cisq.gatech.edu. | 
         
         
           | 
          The Continual Improvement Process: From Strategy to the 
            Bottom Line 
            Continual improvement is not optional. It is a condition of survival. 
            Every organization must have systematic methods for making smart decisions, 
            attacking problems, improving its products and services, and repelling 
            competitors. Anything less than a systematic, disciplined approach 
            is leaving your future in the hands of chance. This book presents 
            a range of practical methods for driving continual improvement throughout 
            the organization. The starting point is leadership, with a clear definition 
            of mission, strategy, and key measures. These themes are then carried 
            throughout the enterprise, informing everyone on the issues that matter 
            most to survival and success. Strategic approaches for the deployment 
            of metrics, review of organizational performance, effective problem 
            solving, internal auditing, process orientation, and cultural development 
            are also described in detail. Practical tools and examples are provided 
            at every step of the way, enabling immediate implementation of the 
            concepts. This book is more than a guide to continual improvement; 
            it is a guide to leading and managing any organization. | 
         
         
          |     
              Buy 
              Amazon 
  | 
          Customer Satisfaction: Tools, Techniques and Formulas 
              for Success  
              Customer satisfaction is the single most important issue affecting 
              organizational survival. Despite this fact, most companies have 
              no clue what their customers really think. They operate in a state 
              of ignorant bliss, believing that if their customers were anything 
              less than 100-percent satisfied they'd hear about it. Then they 
              are shocked when their customer base erodes and their existence 
              is threatened. The key to competitive advantage is proactively gauging 
              customer perceptions and aggressively acting on the findings. The 
              techniques for doing this don't have to be difficult, they just 
              have to be timely and effective. This book explores a range of practical 
              techniques for probing your customers' true level of satisfaction. 
              Tools and specific instructions for use are described in detail, 
              enabling the organization to get started immediately. The tools 
              range from very basic to highly sophisticated, providing a path 
              for organizations to follow as they progressively become more familiar 
              with the unique drivers of customer satisfaction. This is the perfect 
              reference for organizations that want to continually improve and 
              outpace their competition. 
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